evado Fraud Defense
Skills: Branding, Brand Strategy, Logo Design, Illustration, Naming, Web Design, Marketing Collateral Design, Motion Graphic Design
Under the NXG Strategies brand, I created and named a brand system for a line of distinct identity theft and data breach protection services called evado Fraud Defense.
In Latin, 'evado' means to evade risk. Which is exactly what the evado Fraud Defense line of identity theft protection and data breach security products helps customers accomplish.
I wanted to avoid typical or cliché iconography like locks, shields, or stop signs. Instead, we wanted to represent the wholeness of the security the products offer, so I abstracted the ‘o’ into circular, three-color icon for the main evado Fraud Defense logo to represents how the distinct services in evado Fraud Defense can be used together for complete risk protection.
The three different colors, blue, red, and green, correlate to the more specific products in the evado Fraud Defense line. Blue for evado|PROTECT, identity theft protection and recovery services, and red for evado|BREACH, defense from data breach. The green is available for a future product.